In a world constantly begging for attention, how do we retain users and keep them coming back for more? If we imagine a world without any outreach, could we create a focus on lasting value to the people who use your product. […]
Join Ana Zrno, Group Product Manager at Infobip, as she walks through the introduction of product-led growth in an enterprise cPaaS/SaaS company with a traditionally high-touch approach. The story follows Infobip’s journey, and lessons learned as they expanded into new market segments by turning the product into a growth engine for customer acquisition, expansion, and […]
Read More… from Introducing Product-Led Growth to a High-Touch Organization: A Story from Infobip
Data, insights and their interpretation are key to the success of products. They help product teams understand broader trends and customer needs, help validate intuition and beliefs on what customers need as well as determine if the product launches are having the intended effect. However, there is a trade off – one can wait for […]
Read More… from When Intuition Isn’t Enough: Using Data to Build Products at Scale
Leading digital organizations are nearly 200% more likely to report that team members can access the data they need directly, according to original research from FullStory. These organizations are also much more likely to structure teams cross-functionally, align on DX objectives, and use a highly integrated technology stack. The name of the game is agility. […]
B2B SaaS product strategy’s best-kept-secret might be sitting right under your nose. Your counterparts in sales and customer success can be invaluable extensions of your product team…if you let them. Matt Young shares the series of operational and organizational changes that dramatically improved organizational alignment and brought more of the company into the product fold, […]
Read More… from Deepening Cross-Functional Relationships to Level Up Your Product Strategy
In sales-lead and product-led organizations alike, the partnership between Product and Customer Success is critical. Both teams are ultimately tasked with driving a seamless customer and user experience that decreases time to value, drives adoption, improves retention, and leads to expansion. Listen as top CS and Product leaders share tactics and processes they’ve used to […]
Read More… from Panel: Why and How Product Teams are Increasingly Working with Customer Success
Great products are great because of the teams that build them. But what makes a Product team great and how do you build and motivate one? In this session, learn how to build a diverse product team (and why it matters), what actually makes a product team successful, and how to keep PMs in love […]
Every time we encounter biases in our workplaces, we are faced with deciding on how to approach them. Do we deny they exist, maintain the status quo, or embrace diversity and inclusion? Although we know inclusive cultures have collaborative teams that drive increased business performance, it’s not obvious how to address the gaps in the […]
Read More… from Navigating Bias and Embracing Inclusivity with a Growth Mindset
Every product and business leader looks for ways to measure customer experience, accelerate adoption and improve customer retention of their product. A key leading metric to a happy customer is time to value. In this session, Matt Graney, VP of Product at Celigo, and Melissa Sarver, Director of Customer Success at Celigo, will share their […]
Making data-driven decisions is the foundation of a successful product strategy. Product analytics is a new flavor in the analytics space and is becoming increasingly valuable to better understand how users use your product and align the product organization behind the right metrics. Drawing on his personal experience building innovative SaaS products, Mickey Alon Creator […]
Read More… from Level Up Your Product Using Behavioral Analytics