Robots or Real Life? How To Have A Human Connection When Driving With Digital Touch
17 min.
2023
Speakers
Emilia D'Anzica, Founder, Managing Director, Growth Molecules Sabina Pons, General Manager, Growth Molecules
Session Abstract
Digital touch techniques are used by teams for efficiency and scale. This type of customer communication is crucial to being able to do more with less, however companies who leverage automated emails, chatbots, in-app messaging, and others run the risk of customer apathy. In this session, learn how digital strategies can be used as a lever for durable growth while also being human first.