Listening to Your Customers: The Signals You’re Missing (and the Growth You’re Leaving Behind)

Session Abstract

In this session, leaders from ChampionHQ and Seismic explore how connecting customer signals across Customer Success, Product, Community, Advocacy, and Sales can create a unified customer growth flywheel. Attendees will learn how siloed data limits retention and expansion opportunities, how customer marketing has evolved into a revenue-driving function, and how engagement, advocacy, and adoption work together to influence growth. The session also introduces practical frameworks for aligning teams, signals, and KPIs around shared business outcomes.