18 min

How Automated Digital CSMs Help Grow NRR on AutoPilot


Dickey Singh, Founder & CEO, Cast.appRigo Rodriguez, Senior Director, CS, Pure StorageYair Bortinger, Director CS & CS Ops, ControlUp - Join cast.app customers Pure Storage and ControlUp explain how they scale Customer Success, grow with efficiency, save operational costs, and accelerate time-to-value, using automated Digital CSMs, personalization, and generative AI, to drive account and user onboarding, product and service adoption, feature upsells, product cross-sells, renewals, logo and revenue retention, and referrals from promoters and community. Cast.app Digital CSMs take over 75% of the mundane and tedious tasks from human CSMs, elevating them to consultants. They seamlessly connect all customer personas to your self-service resources, subject matter experts, account managers, and human CSMs as and when needed.Cast integrates natively with Salesforce, Gainsight, HubSpot, Snowflake, and 60 additional leading products.