Fueling Growth: Building the Engine for Customer Lifetime Value and Scaling Digital

Session Abstract

Join Christa Quarles (CEO, Alludo) and Wendi Sturgis (CEO, Cleverbridge) as they detail how their companies have forged a successful partnership generating continuous revenue and customer lifetime value growth. The session will cover the global expansion of multiple software brands while simultaneously managing the shift from a perpetual to a subscription business model as well as a look into the future, scaling profitability through renewal automation.