Customer Success as a Cross-Functional Strategy Across the Customer Value Journey

Session Abstract

In this session, leaders from SAP discuss how they position Customer Success as a cross-functional strategy that unites Sales, Services, Product, Partners, and Support around shared customer outcomes. Attendees will learn how SAP drives adoption and long-term value realization beyond implementation, uses governance and data signals to proactively manage risk, and creates a more continuous, collaborative approach to customer growth and value co-creation across the lifecycle.