The REACH Framework™: How CS Teams Can Drive Expansion Revenue—Without Feeling Like Sales

Session Abstract

Customer Success leaders are under more pressure than ever to drive revenue—not just retention—but most CS teams struggle with having expansion discussions because traditional sales-driven approaches don’t feel natural. In this session, Rod Cherkas will introduce the REACH Framework™, a proven, customer-centric approach that helps Customer Success and Account Management teams systematically identify, prioritize, and capture expansion opportunities without feeling like they’re selling. What you'll walk away with: A structured, repeatable framework for driving expansion revenue, how to make expansion conversations natural and customer-centric, and a free signed copy of REACH to put these strategies into action.