Sales Engineering and Customer Success: From Value Proposition to Realization…and Why it’s Important to your Investors

Session Abstract

In this session, Coach Mike Edelstein, Managing Director at WestCap, and Stephen Morse, Founder/CEO of the Sales Engineering Leadership Institute, will share how to build a Culture of Value—from mission statement to value map. What you'll walk away with: Why your Board cares about a Culture of Value and how to secure their buy-in. Common blind spots to watch for when planning and implementing this shift. A value framework that'll guide the journey from prospect to long-term success.