Product-led is the way but…what does it take to drive a product-led growth strategy in an enterprise context?

Digital transformation is changing the way business customers are evaluating and buying products and it is clear that the future of a successful go-to-market strategy is product-led. But what does it takes to drive a product-led growth strategy in a large software enterprise? Nadia Rusenova, Product Manager for Product Experience in Software AG, will share […]

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How HubSpot Helps its Most Complex Customers to Grow Better – Globally

While the concept of thinking globally and acting locally is easy to understand, it is much more difficult to successfully deliver in an ever more complex global business environment. Join A-C Sallaba, Director of Customer Success EMEA, to learn how HubSpot manages and iterates its go to market model to keep an integrated global customer […]

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How to take Customer Success from Playing Defense to Playing Offense

As a customer-obsessed function, CS teams want to focus on accelerating time-to-value, delivering ‘wow’ moments, and unlocking growth by tapping into expansion opportunities. But work becomes reactive in reality. A disproportionate amount of time is spent dousing fires, pacifying unhappy customers, and navigating through requests — putting teams on the back foot. […]

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