Product-led is the way but…what does it take to drive a product-led growth strategy in an enterprise context?

Session Abstract

Digital transformation is changing the way business customers are evaluating and buying products and it is clear that the future of a successful go-to-market strategy is product-led. But what does it takes to drive a product-led growth strategy in a large software enterprise? Nadia Rusenova, Product Manager for Product Experience in Software AG, will share how the Cumulocity IoT team is successfully overcoming the challenges a traditional software enterprise is facing through its growth transformation.