The Alchemy of Retention: Forecasting, Velocity and Moments that Matter

Session Abstract

In this session, Jasmine Reynolds and Dr. Mike Lee explore the difference between tracking retention and accurately forecasting it. Attendees will learn how adoption velocity can serve as a leading indicator of customer outcomes, how to identify the signals that distinguish stagnating customers from accelerating ones, and how to translate predictive retention metrics into meaningful insights for executive and board-level conversations.