Proactive Risk Management: Identifying, Communicating, and Acting on Churn Signals

Session Abstract

Spotting and addressing risk early is critical to reducing churn—but it’s not just about identifying signals; it’s about driving action. In this session, Alex Helminski and Michael Stollenwerk from Gainsight will share best practices for detecting risks, structuring insights for different stakeholders, and ensuring updates lead to meaningful decisions. What You’ll Walk Away With: Proven strategies to identify, capture, and communicate customer risk signals. Best practices for tailoring risk insights to executives and key stakeholders. How Staircase AI helps detect early churn signals and drive proactive action.