It's All About Adaptation: Lessons—and Mistakes—from a Decade of Customer Education Excellence
Chris Lodolce, SaaS Academy Program Advisor, SaaS Academy Advisors. - There is no one-size-fits-all playbook for Customer Education, the same way there’s no one-size-fits-all playbook for Customer Success. The unique nuances of each company's goals, customer base, and products demand tailored strategies. This is something Chris LoDolce wished he realized sooner, after crafting a winning Customer Education strategy with the founding team of HubSpot Academy. Upon discovering that the successful strategies at HubSpot couldn't be universally applied, Chris embarked on a journey of discovery helping companies of all sizes and needs. Through this discovery, he learned that adaptability and customization are essential for impactful Customer Education and Customer Success. In this session, Chris shares the invaluable lessons he learned (and mistakes he made) from over a decade of exploring and refining Customer Education programs. Whether you're building from the ground up, refining your existing program, or simply curious about how you can integrate Customer Education into your organizational fabric, this session will provide you with the insights and tools necessary to craft the right Customer Education strategy for your needs.
