From CCO to CRO: Driving Nezasa’s Growth by Integrating Customer Success in GTM Strategies

Session Abstract

Discover how Nezasa transformed its business model in September 2023 to skyrocket growth. By refining our Ideal Customer Profile to target mid-market and enterprise companies, shifting from transactional to value selling, and integrating the buyer and customer journeys under a unified CRO, we achieved groundbreaking results. This session will reveal the strategic integration of customer success principles into our sales processes, which propelled our average deal size by 600% and boosted our Net Revenue Retention by 10%. Join us for insights into replicating Nezasa’s success in your GTM strategies.