CS as a Revenue Driving Engine: How to Build a CSQL Program that Sticks
Sabrina LeBlanc, VP, Customer Success, Momentive AI - The role of Customer Success is quickly evolving to become a growth driver for businesses. Learn how CS can play a critical role in your expansion strategy through driving highly qualified customer leads. This session will take you through Momentive’s CS journey in building and launching a CSQL program, which led to $3.5M in upsell bookings in its first 12 months of launch. Gain a better understanding of how Customer Success can contribute to revenue growth, the importance of cross-functional collaboration between CS and Sales teams, and best practices for developing a successful customer success-led sales program. The session will also highlight the role of technology in enabling CS teams to identify and qualify leads for Sales teams.
