Beyond the Dashboard: Don’t just report. Influence.

Session Abstract

This session explores how Community Management can evolve from an engagement-focused function into a strategic business driver. Attendees will learn how to build a more credible and defensible case for community impact using psychology research, experimental design, and cross-functional collaboration. The discussion also covers the realities of community attribution, how to communicate community’s influence on retention and advocacy without overclaiming results, and practical ways community professionals can increase their strategic influence within their organizations.