41 min
Advocacy: Building a program to identify Advocates and References within your Customer base!
Customer expectations are rising and having references that exactly align with each business and challenge is becoming table stakes. Discover how a structured reference program can build credibility and trust among potential and current clients by strategically collecting, organizing, and utilizing customer references. This practice not only empowers informed decision-making but also amplifies customer success stories, fostering lasting partnerships and bolstering overall growth.
