22 min
5 Steps to Measuring the Impact of Customer Education
Daniel Quick, Thought Industries - Most organizations agree that in order to retain customers, it's important to first train them. However, while companies will invest in training, they often find it difficult to measure its effectiveness, and even harder to demonstrate ROI. In this session, Daniel Quick, co-author of the Customer Education Playbook, will present the benefits of a great measurement strategy, and describe 5 steps to developing one.
