Securing a Seat at the Table: How to Architect a CS Data Foundation That Earns GTM Influence

Session Abstract

This session explores how Customer Success teams can build a unified data foundation that aligns CS, Sales, and Marketing around the full customer lifecycle. Attendees will learn how to close gaps between CS and revenue strategy by creating a shared data architecture, leveraging Gainsight engagement data to inform expansion, forecasting, and marketing attribution, and establishing clear governance and ownership models that support more strategic decision-making across the business.