Why Telemetry Data Is Your Churn Prediction Superpower: Lessons from Boomi

Session Abstract

In this session, leaders from Boomi and QuadSci share how they built an intelligence layer across Gainsight, Salesforce, Marketo, and product telemetry data to improve churn prediction and growth forecasting. Attendees will learn why product usage insights are powerful leading indicators of retention and expansion opportunities, how to align GTM and Customer Success teams around shared intelligence, and how AI-driven workflows can increase productivity while driving measurable revenue impact.