What it Truly Means to Have a Customer-Driven Roadmap
Jake Ellis, Principal Product Evangelist, Gainsight - The most effective product roadmaps are fueled by customer insights and feedback. As software companies rely on recurring revenue models, it’s putting customers more in the driver’s seat. Building product experiences that make users feel valued and heard will ultimately lead to higher adoption and retention. Many organizations struggle to engage deeply with their customers, understand their needs, and make confident product roadmap decisions. Join Gainsight’s Principal Product Evangelist Jake Ellis as he shares: - How you can capture customer feedback to better understand sentiment towards your product and needed improvements - Tips for involving your customers in product roadmap planning - Best practices to approach roadmap planning and make it a customer-centric process
