Scaling Experience + Driving Outcomes in a Competitive Market
42 min.
2023
Event:
Pulse 2023
Speakers
Emily McGrath, Director, Customer Experience, Drift Chelsea Leavitt, Senior Manager, Customer Operations, Drift
Session Abstract
Customer success organizations across industries are dealing with the impacts of increased competition and macroeconomic pressures on their retention rates. To retain and grow, companies need to invest in both experience and outcomes over the customers’ lifetime. Join us to learn how Drift has evolved their strategy to meet customers where they are and help them see success by leveraging a powerful combination of digital and 1:1 outreach.