44 min
Putting community at the heart of your commercial strategy
If your CFO ran your community, how would it be different? Which functions would it be most closely aligned with and what would the metrics be? Whilst your CFO may not know exactly what your community members need, this question is all important when it comes to better aligning yourself with the commercial needs of your business, and making your community a business imperative. In this session,Vanessa will share past experiences of leveraging communities for commercial success, the measurements used for this, and also the development of profit generating communities.
