Pro Tools and Gainsight: Building the PLG Plane While Flying
Sameer Khasnis, VP Digital Business Technology, Avid TechnologyJC Haydon, Sr Director Growth and Strategic Transformation, Avid Technology - Pro Tools is a desktop application used by the world’s most creative audio professionals to make the most listened to music, and the sound for the most watched TV and movies. Our users can be making beats in a bedroom, mixing immersive feature films in a massive studio, and every step in between. We are architecting and implementing product-led growth and persona-based customer experience at scale. With Gainsight CS and PX as our foundation, we are quickly learning it’s not just what you can or should do, but how you do it to understand 360-degree view of customer! You’ll hear our three key observations on how Gainsight is helping us transform the way we manage trade-offs, collaborate across disciplines, and use analytics as an internal product to help drive our subscription growth.
