Nils Vinje - Have you ever struggled with getting your customers to take action, complete what they committed to, or see your solution as more than just a tool? In this Lightning Talk, you will discover the ONE word that has the power to transform your customer relationships...fast! Imagine... * Never again worrying about how to get your customer to do what you know they need to do to get more value from your solution... * Having the confidence to lead your customers in a way that feels authentic to you... * The feeling you will get when you are recognized as a true partner... If any of those sound appealing to you, don't miss this Lightning Talk!