Making Your Customer Story a Box Office Drama
Craig Woods, Senior Director of Customer Success, SurveyMonkey. - Customers are telling us things every day. through data, through feedback, through conversation. Customer success is uniquely situated to capture the voice of the customer, but if you can't translate that into digestible insight for the rest of the business to action, much of the story gets lost. Do you ever feel frustrated to have so much knowledge to share and not enough attention or cross functional understanding to affect change? This is where the art of storytelling is paramount. The best stories we hear are memorable, inspire people and leave an impression on a wide audience. By making the customer the protagonist and leveraging tips from a writer's world, you have the power to tell compelling, inspiring stories to the masses and be a true voice of the customer.
