Is Ecommerce the Key to B2B Customer Success?

Session Abstract

Traditional approaches to Customer Success are being challenged as Digital Customer Success gains popularity. Still, certain aspects of CS — such as renewals — lag behind. Could ecommerce hold the key to unlocking scalable, efficient digital CS operations? Join Kevin Feagan, Cleverbridge’s CCO and CRO, as he explores how B2B companies can enhance customer success by integrating ecommerce throughout the lifecycle. From simplifying the subscription experience to enabling seamless self-service and improving personalization, ecommerce can drive growth, reduce the cost to serve, and maximize customer lifetime value. This session will show you how to rethink your digital CS strategy with ecommerce at its core, helping your team work smarter, not harder.