44 min
How to Use Data to Build Trust with Customers
Nikola Mijic, CEO & Co-Founder, MatikRosa Gandler, Director, Customer Revenue Operations, Greenhouse - Building trust with customers is a critical part of being a successful CSM, especially when the current economic climate makes it even more challenging to retain customers. Join us to hear how Greenhouse tackles this problem by leveraging data to help their CSMs build credibility with their accounts. We will cover the impact data can have on customer relationships, how to start using it to tell your customers compelling stories of your product's value, and how to overcome the challenges & pitfalls that can sometimes accompany using data.
