37 min
How to Create a Product-Led Experience for Your Users
Josias Oliveira, Head of Product, Embraer - Product-Led Growth (PLG) can change a companies mindset, culture, and product - all while helping customer success be more strategic in delivering value to customers. In two real cases, hear how PLG strategies improved conversion rates, achieved product-market fit, and accurately measured customer satisfaction. Learn from Josias Oliveira, Head of Product Design at Embraer, on the importance of understanding customer pain points, creating effective solutions to these pains via your products, and guiding users through onboarding to reach value faster.
