Do You Really Want a ‘Sticky’ Customer?
Sangeeta Chakraborty, CCO, Miro - Sticky is a buzzword in SaaS, but we want to avoid causing users to feel “stuck” in our relationship and products. Instead, let’s dig into how to earn their love and commitment to our platforms so they wouldn’t dream of leaving - and become our strongest evangelists.Miro has developed and will share their new framework for activating SaaS users, driving them to gain substantial value from your product and, ultimately, aligning on your brand and mission as committed partners to your company for the long term. Attendees will leave knowing how to: - Understand the customer loyalty curve and how to map it for your product - Shift the discussion from “stickiness” to loyalty - Co-create this journey with your customer - Define a data driven health-score to measure this curve
