Customer Education is the Core of Customer Success
Dave Derington, Director of Customer Education, ServiceRocket and Customer Education Laboratories - In customer success, outcomes matter. If a customer doesn’t learn to use your products to achieve their desired outcomes, they churn! This is why customer education should be at the core of your customer success strategy. A well-defined program acts like a GPS for your customer’s learning journey. Join Dave Derington, Director of Customer Education at ServiceRocket and Customer Education Laboratories to: learn the key tenets of customer education, assess your organization’s educational maturity, discover tactic steps to get started or advance your own customer education program, and learn how you can connect with key players in the field to help you develop your own program.
