CSM as a Competitive Differentiator
Geoff Weiss, Global - AVP Customer Success & Premier Support, BMC Software - Every company will be a tech-driven company by 2027, aspiring to evolve to an Autonomous Digital Enterprise (ADE). BMC Software is on its own path toward becoming an ADE – and the evolution of its global customer success function is a driving force in that transformation. Against the backdrop of a multi-faceted and complex enterprise software business (multi-segment, multi-product, multi-persona), BMC Software’s CS team is driving successful outcomes for its customers and its global business. Come learn about our journey to-date, exploring critical investment tradeoffs, the importance of ecosystem relationships and transparency, our focus on the right metrics, areas to watch out for and what’s next for our organization.
