42 min
Cross-Functional Collaboration for Cohesive Product Experiences
The digital customer journey has a LOT of moving parts - and different teams usually own different pieces of that journey. So how do you create alignment, and drive consistent, cohesive product experiences across teams? Learn how Gainsight's cross-functional teams have worked across product, marketing, community, and CS to deliver a cohesive digital customer experience that drives expansion, delivers new customer value, and builds adoption into the customer lifecycle. You'll learn high level strategies, key considerations and tactical applications to improve customer experiences via digital and in-product motions.
