Session Abstract

Delivering an exceptional trial-experience is paramount to unlocking growth and propelling the business forward when leading with the product. In this session Wes Bush, CEO & creator of ProductLed, and Mickey Alon, CTO & founder of Gainsight PX, will cover what a world-class free-trial experience feels like, what is a ‘Product-Qualified-Lead,’ and how businesses can use progressive profiling to deliver in-product personalized experiences that are relevant to user pain points, objectives and outcomes.