41 min
Building a Customer Adoption Model That Tracks and Scales Customer Engagement
A scalable customer adoption strategy is no longer a “nice to have,” but instead, a necessity. As businesses continue to review named CS resourcing allocations to customers whilst looking for more efficient ways to track and deliver outcomes, understanding how to influence adoption using a programmatic approach becomes ever more critical. Join ZoomInfo’s Director, Customer Success, Mark Percox, for a walkthrough on how to build a scalable customer adoption approach that accounts for data, research, account mapping, CS tooling, G2M collaboration, and more, to maximize CSM efficiency whilst improving overall adoption rates.
