Being Nice Isn’t Enough: Focus on Value Realization in Your CS Strategy

Session Abstract

Strong relationships matter, but long-term success comes from proving value. This workshop will challenge traditional CS approaches, focusing on practical strategies that align customer goals with product value to demonstrate ROI—moving beyond ‘being nice’ to driving real impact with your customers. You'll learn how to: Shift from relationship-driven interactions to a value-focused CS strategy. Connect customer engagement activities to measurable outcomes and key milestones. Leverage data-driven insights to demonstrate value and ROI.