17 min
Are Your Teams Ready? Emerging Churn Drivers: Why It’s Time to Double Down on Value
Natasha Narayan, CEO & Co-Founder, IcebergIQTyler McNally, SVP CX and Customer Ops, Gainsight - Churn can happen for many reasons, but a lack of perceived ROI is top of mind for many customers right now, according to new research from IcebergIQ which has conducted hundreds of churn interviews for B2B SaaS companies. Certain events also signal churn risk, the study found. Join Natasha Narayan, CEO of IcebergIQ, and Lane Holt, Director of CX & Scale Programs at Gainsight, as they share industry-wide research findings and Gainsight’s best practices for mitigating churn risk.
