Are You Smarter Than an AI Chatbot? A Workshop on Listening, Signals, and Strategic Judgment

Session Abstract

In this interactive workshop, customer discovery expert Bob London explores why effective customer conversations depend on uncovering the right signals—not just summarizing what was said. Attendees will analyze a real customer transcript to identify renewal risk, expansion opportunities, and value indicators before comparing their findings to AI-generated insights. The session also covers practical questioning frameworks, techniques for uncovering hidden customer signals, and how AI can enhance judgment, prioritization, and customer understanding beyond simple transcription and summarization.