Small Team, Big Impact: Driving Engagement, Support, and Thought Leadership with a Dual-Focused Community

Session Abstract

This session will teach how a small community team can create a powerful impact by balancing topic-focused and product-focused engagement, exploring strategies to drive meaningful interaction, foster support, establish thought leadership, and centralize scattered conversations with expert guidance. Additionally, attendees will gain insights on effective collaboration with cross-functional teams like marketing, sales, R&D, and talent acquisition to maximize community success, with key takeaways focusing on building and managing a strong community around products and topics, simple strategies for small teams to boost member engagement and support, leveraging influencer partnerships and targeted content for increased activity and business value, and tips for teaming up with various internal teams to grow the community.