Why Customer Value Management Solidifies Customer Retention and Ensures Upsell
Sterling Cottam - In today’s SaaS economy, contracts are up for evaluation every year as a part of their renewal cycle. While 100% renewal rates used to be viewed as success, SaaS executives know that is no longer enough, as industry leaders are recognizing 120-130% Net Retention Rates. In this session you’ll learn: * How can customer success organizations break through to not just secure renewals, but expand and grow them? * Why it's critical to track, quantify and communicate the value your solutions are helping their customers realize, elevating the conversation beyond adoption and support tickets to measurable business outcomes. * The next frontier for customer success organizations and why communicating value continuously throughout a customer engagement will help establish a customer for life.
