44 min
Transforming CX into Revenue: The Art of Success Monetization
Teresa Anania, SVP, Global Customer Experience, Zendesk. - In challenging macroeconomic environments, Success leaders face an uphill battle - budgets are slashed and ratios are stretched, while customer growth and retention expectations continue to grow. How do we leverage our status as trusted advisors to shift the narrative from “Success as a cost center” to “Success as a revenue generating machine”? The next transformation of Customer Success is a “hybrid” monetization strategy, supported by attribution modeling, that can have a flywheel effect on company ARR goals.
