The Neuroscience of Memorable Content
Carmen Simon, Chief Science Officer, Corporate Visions - Research shows that people forget 90% of your content after 48 hours. So how can they act on your message if they only remember a tenth of it? How do you even know which tenth they’ll remember? Drawing on neuroscience insights, Dr. Carmen Simon shares practical techniques to help you create memorable and actionable messages. Join these session to learn the latest neuroscience research, based on both cognition and emotion, to understand why memory is mandatory in business and how to create memorable and actionable content. After all, what is the use of memory if people don't act on it? During the session, you will learn practical guidelines, such as how to: -Create consistent mental models to impact precision memory -Appeal to the brain’s two pathways to attention and memory -Offer content that people like and want (liking and wanting are two different networks in the brain)
