The Community Superstars Era: Turn Ordinary Customers Into Passionate Advocates

Session Abstract

Why are so many brand advocacy programs struggling? It’s not the customer’s fault, it’s because many organisations are using an outdated playbook. What worked so well a decade ago doesn’t work well today. We’ve entered a new community-driven era of advocacy - and it’s time we update our playbooks. In this talk, you will discover a new set of techniques for leveraging a community to drive growth across the entire marketing funnel.