44 min
The Community Superstars Era: Turn Ordinary Customers Into Passionate Advocates
Richard Millington, Founder, FeverBee. - Why are so many brand advocacy programs struggling? It’s not the customer’s fault, it’s because many organisations are using an outdated playbook. What worked so well a decade ago doesn’t work well today. We’ve entered a new community-driven era of advocacy - and it’s time we update our playbooks. In this talk, you will discover a new set of techniques for leveraging a community to drive growth across the entire marketing funnel.
