Rewriting the Customer Education Content Playbook With Modular Content
Speakers
Mark Philp (PagerDuty)
Session Abstract
Today's customers want answers—fast, contextual, and on their terms, making traditional, linear Customer Education outdated. This session will explore how breaking content into modular, searchable micro-resources, paired with in-product guidance, can improve onboarding, support, and feature adoption by empowering users to find answers independently, reducing support load, and keeping content fresh with less effort. Key takeaways include learning how to design modular micro-content and product tours to scale and streamline customer education, utilizing tactics for mining Support data to proactively address common pain points, building persona-driven learning journeys to drive faster adoption, and implementing smart strategies for reusing and updating content efficiently as the product evolves.