How to Tap Into Your CSMs’ Natural Ability to Drive New Revenue Streams
Brittany Minnehan, Director, Customer Success, Acquia. - We all continue to face the daunting task of maximizing efficiency, productivity, and profit while operating with fewer resources than ever before. Yet, many companies are overlooking a critical asset to do that: their Customer Success Managers (CSMs). Whether on their regular wellness calls, business reviews, success planning calls, or just a casual conversation about strategy, your CSMs are uniquely positioned to uncover opportunities within your customer base to introduce new products or enhance existing offerings that align with customer needs. Join Brittany Minnehan to learn how Acquia’s CSMs have morphed into not only a key piece of maximizing renewal rates but also bona fide pipeline-generating machines that help the company thrive with less.
