How to Address Diverse Customer Needs with Digital CS
40 min.
2023
Speakers
Steven Van Gorkum and Sanne van der Meer (Studytube)
Session Abstract
Your customers use your product for different reasons, meaning a one-size-fits-all customer success strategy won’t cut it. In this session, Steven Van Gorkum, Customer Success Lead at Studytube, will dive into how to use digital CS to deliver value to the unique needs of your customers across their lifecycle, the strategies and tactics he used at Studytube, and, most importantly, how everything came together to increase retention and expansion.