34 min
How Infobip Accelerated Growth by Shifting from a Sales-Led to Product-Led Model
Ana Zrno, Products Director, Infobip - In this session, Group Product Manager Ana Zrno will share Infobip’s path from a sales-led to a product-led growth model and lessons learned along the way. Attendees will learn: • The benefits of making the shift to a product-led model • Top things to focus on/consider as you make this shift and pitfalls to avoid • How to think about continuing to evolve your strategy and measure success
