From Reactive to Predictive: Turning Risks into Retention with Gainsight + AI

Session Abstract

This session details how BMC Software successfully transitioned from reactive issue management to proactive and predictive churn prevention using a Risk Mitigation framework powered by Gainsight, automation, and machine learning, resulting in millions of dollars in protected revenue and a 300% increase in early risk detection within 18 months; attendees will learn practical steps for moving to predictive retention, how to operationalize risk playbooks using automation, and how to translate machine learning insights into tangible revenue protection.