From Loyalty to Leverage: How Champions Drive Retention and Growth

Session Abstract

While AI drives efficiency, durable growth is based on loyalty built with people and proven outcomes. This session will teach participants how to deepen customer relationships, multi-thread across executives, align with customers’ goals, and link interactions to measurable results and ROI, providing actionable strategies to empower champions, secure the +1, advance customers up the Loyalty Ladder (Lazy → Limited → Lucrative), multi-thread with exec, finance, and IT to de-risk renewals, and convert delivered value into recognized value by economic buyers and finance at renewal and expansion by proving ROI in their language.